Week 1

 Hello & Welcome to my Blog!

I am Victoria, a full-time college student studying marketing this semester. This is my first marketing class I have ever taken and I am really excited to learn and write about my new knowledge in this industry. Marketing tactics are everywhere, and I undoubtedly fall for them frequently. Whether it be a sale in my favorite store, or simply a commercial that has a deeper meaning than the product itself. In this blog I plan to talk about content marketing, social media marketing, how marketing works, marketing all around us, emerging marketing applications and technology as well as what I learn throughout my marketing class!

Marketing Definition~

Defining marketing is tough, considering there are many ways to interpret the simple word. To me, marketing is the process of gaining consumer attention by promoting your product over service.  In an article written about 25 business experts defining marketing some of their responses were:

"Marketing is a set of activities to get your company's messaging, product, or service in front of your target demographic."

Sujan Patel, Co-founder at Mailshake

"Marketing is the stuff you do to get your customer to think about you on their way home from work."

Paul Knegten, Executive Director of Marketing at FreeWheel

"Marketing is the art of influencing public perception of your brand, and the science of keeping your company’s cost per acquisition to a fraction of your LTV."

Ben Goldstein, VP of Marketing at Nutshell

Luckily, I soon will be able to have a whole new perspective about marketing and I am looking forward to sharing that with everyone!

See you next week,

Victoria 

https://www.nutshell.com/blog/what-is-marketing